How Care Plans Are Shaping My New Pricing Model

This week I took a hard look at my pricing—and I didn’t start with numbers. I started with how I actually work.

Care plans have become the center of my business. They create stability, reduce surprises, and make long-term support easier for both me and my clients. So instead of just raising prices across the board, I decided to shape my pricing around care plan enrollment.

What Worked Well

I’m in the middle of setting up billing in Moxie, and it gave me the perfect excuse to evaluate my rates. I mapped out all my client tiers—hourly, project-based, care plans—and noticed how inconsistent my pricing had become. Some clients were paying less, some more, with no real system behind it.

Now I’m creating a structure where clients on a care plan get a lower hourly rate than those who aren’t enrolled. It rewards loyalty and makes ongoing work easier to manage.

What Was Challenging

I’ve never had a fixed rate for all clients. Over time, my prices evolved—but only for new clients. Longtime clients often stayed at their original rates, and I rarely revisited those.

It’s hard to change something that’s mostly working. But I knew I needed a pricing system that made more sense—not just for me, but for the clients who want to stay on long-term.

Any Surprises or Unexpected Benefits?

I’m always surprised how few clients question my pricing. I’ve been charging what feels like a high rate to me—but it’s fair for my area, and the results speak for themselves. That reminder helped ease some of the discomfort around formalizing a new pricing model.