GOOd HABITS.
A WORK IN PROGRESS.
Running a web design business as a solopreneur or small agency owner takes more than technical skills—it takes discipline, organization, and habits that keep your business running smoothly.
I know because I’ve spent over two decades building my own web design business while constantly refining my workflow, client management, and business processes. These habits aren’t something I’ve mastered—they’re something I continuously work on, just like you.
How It Started
In 1999, I picked up HTML for Dummies and built my first website. By 2002, I launched my web design business from my home office in West Seattle. Since then, I’ve built over 700 websites and manage more than 200 through my care plan service. Over two decades in, I’m still learning something new every day.
The Reality of Running a Web Design Business
Being a solopreneur or small agency owner isn’t easy. It’s more than just designing websites—you have to manage clients, price your services, handle marketing, stay productive, and keep up with finances. I’ve spent years figuring out what works and what doesn’t, but I’m still refining the habits that keep my business running smoothly.
From WebCami Cafe to Web Designer Habits
After years of trial and error, I realized that success isn’t about working harder but creating sustainable habits. Web Designer Habits is my way of sharing what I’ve learned so you don’t have to figure it all out the hard way.
I’ve been active in the WordPress community for years, attending WordCamps and speaking at events. In 2018, I started WebCami Cafe on Facebook to give web designers a place to ask questions, share experiences, and connect. I know how valuable it is to have people around who understand this business.
I started sharing a weekly business habit through my newsletter in 2024 and launched a Circle community in 2025. We already have members there, and in 2027, I’m bringing the habits into the community in the way I originally envisioned.
My goal is to help make running a web design business easier, more profitable, and less overwhelming.
BETTER HABITS WITH A LITTLE BACKUP
Building habits can be easier when you have people to practice with, encouragement to keep going, and a place to talk through what gets in the way. Starting in 2027, the Circle community will focus on putting our weekly habits into practice together.
We’ll meet once a week for Habit Lab, a weekly "rehearsal" session to work on our businesses, ask questions, and make progress on the habit at hand. There will also be workshops, practical resources, and ongoing conversations where members can share what’s working and get help when they’re stuck.
One small habit each week, with people to practice alongside.
Progress, Not Perfection
I’m not perfect at any of this. Some habits come easily, and others take more practice. That’s part of running a business.
Whether you explore the free Habit Library, follow the weekly newsletter, or join us in the community, my goal is to help you build a business that runs more smoothly and leaves room for your life.
Let’s build better habits together.