Wk20-Ask For Client Reviews
Feedback Power
As web designers, we urge our clients to ask for client reviews, but we don’t always ask our own clients. It’s not just about accolades; it’s about spreading the word about your business and increasing your Google rankings.
Habit of the week:
Wk20-Ask For Client Reviews
This week, embrace the practice of requesting client reviews. Reviews can significantly bolster your business's credibility and trustworthiness. It provides invaluable insights into your performance and areas for improvement while showcasing your commitment to excellence and client satisfaction.
Why it matters:
Client reviews are social proof, influencing potential clients' decisions and enhancing your online presence. They offer a direct line to understand your client's experiences, allowing you to proactively refine your services and address any concerns.
Quick Start Guide:
- Focus on Happy Clients: Start with those who have expressed positive feedback.
- Choose the Right Moment: Request reviews after completing a project or delivering exceptional service.
- Make It Easy: Provide links to where they can leave a review, be it on your website, Google My Business, or social media.
- Express Gratitude: Thank your clients for their time and feedback, regardless of the nature of their review.
Cami's Tips
- Teach them how: Create an educational email about the importance of asking for reviews by asking for your own!
- Create an email template: Make it easy for yourself and create an email template for a review request that includes direct links to your Google Review page, Facebook, or wherever you want reviews to be posted.
- Follow-up: A gentle reminder can be effective if you don't hear back. However, stop after two contacts. Don't be a pest.
- Respond to all reviews: Engage with the feedback you receive, showing appreciation for positive reviews and constructively addressing any negative ones.
Routine Checkpoint:
Remember, the goal is to make asking for and receiving client reviews a natural part of your business process.
After implementing this habit, monitor the increase in your reviews and the qualitative feedback you receive. Reflect on this information to identify patterns or areas for improvement in your services.
What's Your Take?
Have you started regularly asking for client reviews? How has this practice helped your business grow? Please share your experiences and thoughts using #HabitsWP and join our community discussion!
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about the author
Cami MacNamara is a web designer and owner of WebCami LLC, a Seattle-based agency since 2002. She created Web Designer Habits to help solopreneurs build smarter systems, stay productive, and run a business that works for them.