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Start a Client Newsletter
Engagement Amplified
Staying connected with your clients is more important than ever. A client newsletter is a powerful tool to keep your audience engaged, informed, and invested in your services. This week’s habit introduces the potential impact of a regular newsletter for your business.
Habit of the week:
Start a Client Newsletter
This week, consider starting an email newsletter, a simple yet effective way to maintain a line of communication with your clients. Establishing a regular newsletter keeps your clients updated on your upcoming schedule and offerings and reinforces your brand presence in their minds.
Why it matters:
A well-crafted newsletter can serve multiple purposes: it educates your clients, showcases your expertise, and builds a stronger community around your brand. Regular updates ensure your clients feel valued and connected, fostering loyalty and encouraging repeat business.
Quick Start Guide:
- Choose Your Platform: Research and select an email marketing platform that fits your needs. Mailchimp and MailerLite have free options. This newsletter is in FloDesk.
- Define Your Content Strategy: Decide on the types of content you want to share, such as project updates, industry insights, or exclusive offers.
- Set a Schedule: Commit to a regular publishing schedule, monthly, bi-monthly, or quarterly, whatever is sustainable for you.
- Gather Your List: Start compiling an email list of clients, ensuring you have their permission to send them newsletters.
Cami's Tips
- Personalize Your Content: Tailor your newsletter content to resonate with your audience's interests and needs.
- Engage with Visuals: Share photos you take in your neighborhood, on your travels, or of your family, pets, and adventures.
- Don't always sell: Share information about web news, but only sometimes hit them up for added services.
- Share your schedule in advance: This is a great way to let your clients know you are heading out of town and will not be working while on vacation. Give them plenty of warning.
Routine Checkpoint:
Remember, consistency is critical to nurturing client relationships through your newsletter. Keep refining your approach based on feedback and analytics.
After sending out your first few newsletters, take a moment to assess their impact. Look at open rates, click-through rates, and direct responses from clients to gauge what's working and what could be improved.
What's Your Take?
Have you started a client newsletter? How has it changed the way you engage with your clients? Please share your experiences and insights using #WebDesignerHabits and join our community discussion!
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about the author
Cami MacNamara is a web designer and owner of WebCami LLC, a Seattle-based agency since 2002. She created Web Designer Habits to help solopreneurs build smarter systems, stay productive, and run a business that works for them.