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A Client Newsletter is Good for Business
Staying connected with clients is one of the best ways to maintain trust, offer value, and stay top of mind. This week, I focused on the habit of starting a client newsletter, and it reinforced just how effective consistent outreach can be.
What Worked Well
I’ve built a solid habit around writing newsletters on Sunday mornings. I call it my “marketing church”—a time set aside to reflect, plan the week ahead, and connect with my audience. This routine helps me focus on what matters without the weekday pressure of juggling client work.
Challenges: Managing Multiple Newsletters
The biggest challenge? I manage four newsletters: my weekly Web Designer Habits email, a monthly client update, a WebCami Cafe community newsletter, and a quarterly version for leads who downloaded a free resource. It’s a lot to juggle, and while I don’t always give each one the attention it deserves, the system works because I’ve developed the muscle to keep them going.
A Surprising Benefit: Better Writing and Real Feedback
Regular newsletters have made me a stronger writer. More importantly, they open the door for client responses. I receive emails almost every week after a send, and that feedback loop reminds me that people are reading—and they appreciate it.
Tools & Resources That Helped
- Flodesk – I switched from Mailchimp to Flodesk because of the simple pricing model and beautiful layouts.
- Google Docs – I write and archive every newsletter here before sending.
Lessons Learned
Consistent outreach builds familiarity and trust. Sharing updates, tips, or even personal stories makes it easier for clients to stay connected—and more likely to reach out when they need help. I just wish I had started sooner.
Moving Forward
I’ll continue my current newsletter rhythm but will look for ways to streamline my processes across platforms. I’m also committed to maintaining Sunday as my content planning day.
How You Can Implement This Habit
Start simple. Commit to sending a monthly newsletter to your clients. Pick a platform, draft a basic structure, and stick to a consistent send date. Don’t overthink it—a short, personal update goes a long way toward maintaining strong client relationships.
Some links in this post are affiliate links, meaning I may earn a commission if you make a purchase—at no extra cost to you. I only recommend tools I personally use and trust. See my full disclosure here.
about the author
Cami MacNamara is a web designer and owner of WebCami LLC, a Seattle-based agency since 2002. She created Web Designer Habits to help web designers build smarter systems, stay productive, and run a business that works for them.