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What I Learned from Reconnecting with Old Clients
Past clients are part of your business foundation, but sometimes they disappear after a project launch. They may have loved working with you but haven’t needed—or thought to ask for—more help. This week’s habit—reconnecting with dormant clients—reminded me that a quick check-in can lead to new work, renewed care plan engagement, or referrals.
What Worked Well
A few weeks ago, before my recent travel, I reached out to a client whose site was very outdated. I sent them a message explaining that several plugins were no longer supported and recommended a redesign. Within minutes, they replied with a yes to my estimate. It was a fast, positive outcome.
Challenges: Making Time for It
When I’m busy with new site builds, it’s easy to forget about older clients who may need updates. This habit forced me to pause and look at who could benefit from my help now.
A Surprising Benefit: Easy Wins
This client was already on a care plan, so I didn’t need to send a contract or proposal. They knew my process and trusted me. That familiarity made the whole experience simple and efficient.
Tools & Resources That Helped
- Google Drive – I used my redesign estimate template and tailored it to this client’s needs
- Client List Tracking – I started a spreadsheet of outdated sites, with a goal to contact one client per month
Lessons Learned
Clients don’t know what they don’t know. If a site is outdated, they may not realize it’s time for a redesign. A quick, proactive suggestion can spark a project. The worst that happens is they say no—but they’ll know you’re thinking of them.
Moving Forward
I’m making this a monthly routine. Even when I’m busy, reaching out to one dormant client is manageable and worthwhile.
How You Can Implement This Habit
Make a list of clients whose sites are 4–5+ years old. Rank them by how easy they are to work with, and start with your top picks. Send one personalized outreach each month. You might uncover easy wins, strengthen relationships, and remind clients that you’re there to help.
about the author
Cami MacNamara is a web designer and owner of WebCami LLC, a Seattle-based agency since 2002. She created Web Designer Habits to help web designers build smarter systems, stay productive, and run a business that works for them.